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How To Know the Difference between Sales and Marketing

How To Know the Difference between Sales and Marketing

For many business owners sales and marketing are the same thing. And more often than not, they’re despised and avoided. It’s true. Business owners know they need to have a sales and marketing strategy but because they misunderstand the concepts, they avoid them or they make simple errors – errors that cost them customers and sales. That’s certainly no way to grow a business.