SWOT: A Classic Yet Effective Tool

SWOT: A Classic Yet Effective Tool

Every MBA student will have studied SWOT at some point. SWOT, or “Strengths, Weaknesses, Opportunities and Threats” is a classical yet still effective tool for analyzing competition and your business. By doing a SWOT analysis, you can analyze your business...
How to Evaluate Business Advice

How to Evaluate Business Advice

When you own a business you get advice from unlikely and unexpected sources. And there’s no shortage of business advice to be found online. Everyone has a secret strategy to make millions overnight. The truth is that some of the business advice, unsolicited and found...